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| IN THE NEWS FOR IMMEDIATE RELEASE January 1, 2003 |
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Internet and Walk-In Store for All Ages |
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Ken Binding of the Map Shack shows WendellCenter.com group the details and contours of specially matted and framed maps on display in the Wakefield store. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| WAKEFIELD, MA. – The Map Shack, New England and the Northeast's largest map store, has received over 91,000 visitor hits on their web site from lovers of the outdoors and businesses from the greater Boston area and beyond; beating their goal of 90k by 2003. Combining a hands-on approach to customer service both in their retail store and on-line web site, the Map Shack has learned that it takes more than an ad in the local phonebook to reach sports enthusiasts. “Everyone is on the computer these days, even the old-timers; and if they don’t know how to operate the computer, they get their children to do it for them,” explains Ken Binding, President and owner of the Map Shack. “Our web site is easy to navigate and straight forward. When a customer has a question or a special order, all they have to do is give us a call and we can pinpoint the exact map they need; and...we’re easy to find!” Easy to Find “Our first web site wasn’t so easy to find, and not many people ever saw it,” Ken recalled. It wasn’t until a local advertising and graphic design company, WendellCenter.com redesigned the Map Shack’s web site and added search-engine-friendly design techniques; that they started to get hits from all over the United States and beyond. “Now, it’s no surprise to be contacted by someone in the middle of the ocean on a freighter; or someone in another state that needs a map or mapping product,” continued Ken. “Just the other day, I received a call from a gentleman living in the state of Georgia. He’d lived in Augusta for 11 years, and his family had owned property on Bear Island and Lake Winnipesaukee for 100 years. His father had retired there – and the son wanted to find him a good map of Lake Winnipesaukee...so he got on the internet and punched in “map, Lake Winnipesaukee” and up came “The Map Shack!” He couldn’t believe how easy it was to find us. We sent him an Early Edition map of Lake Winnipesaukee, 1909; mounted, matted and on it’s way...within minutes of his call.” Winter Sports The store also has a large selection of NOAA nautical waterproof charts USCG & NAVY approved for the New England area that are handy for boaters. In addition to carrying a selection of charts and fishing books; the Map Shack also has a collection of fishing books that they publish themselves, that include maps of places to fish in the local area and throughout much of New England. Ice-fishing on Lake Winnipesaukee or fishing local Horn Pond for trout can be a great day-trip – especially for the anglers outfitted with a television to watch the games and a small space heater inside their ice-fishing hut. Planning Your Next Trip Planning your next trip and plotting your itinerary are a lot easier when you have all the right tools at your fingertips. Snowshoeing, cross-country skiing or vacationing; you’ll find CD’s, atlas, globes, maps, navigational tools and compasses (for boat or car). The Map Shack specializes in U.S. Geological Survey maps that provide minute geographical detail right down to elevations, hiking trails and bodies of water. These topographical maps chart the country in 97,000 sections, and are used for recreational purposes by hikers, mountain bikers, kayakers, hunters and fishermen. They’re also used by professionals: real estate developers, civil engineers and numerous government and environmental agencies on a regular basis. The Map Shack is located at 253 North Avenue, Wakefield, MA 01880, across the street from the Train Station that runs in and out of Boston and neighboring towns, www.baldwinmapshack.com. Special Orders are welcome. |
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For further information contact: Media Relations, Wendell Center.Com |
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Toll Free 800-617-MAPS (6277)